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Blog

Jan 10
1

How to Let Customer Experience Make the Sale For You

By Daniel Matthews | Closing, Conversation, Customer Journey, Determining fit, Discipline, Marketing, Marketing vs Sales | No Comments

The best salespeople have the discipline to confront sales situations from the customer’s point of view. This philosophy is easy to entertain, but hard to live by. After all, there’s…

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Sep 15
3

4 Types of Sales Enablement Content to Increase Close Rates

By Craig Wortmann | Building Trust, Closing, Conversation, Determining fit, Discipline, Getting organized, Marketing, Marketing vs Sales, Productivity, Re-setting expectations, Videos | One Comment

Surprisingly, 71% of salespeople say they lack the necessary knowledge to sell better and increase their close rates. While the concept of enabling sales to sell better is not new,…

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Apr 22
0

What to Ask Your Marketing Department For to Help You Close the Deal.

By Craig Wortmann | Closing, Entrepreneurship, Marketing, Marketing vs Sales, Web design & strategy, Web presence | 2 Comments

Add Newby Andy Twomey Recently You & Co Media had an interesting experience moving through the marketing and sales funnel of a business we really admire. The early experience from…

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Dec 19
0

Recipe for Business Disaster: Marketing and Sales Silos

By Jenny Poore | Lead generation, Marketing, Marketing vs Sales | No Comments

Today’s post comes courtesy of Matthew Ranger of Maximizer Software How has the sales landscape changed and what does that mean for 2014? The start of another year, and new…

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Sep 25
0

Who Puts the “Sales” in Salesforce?

By Craig Wortmann | Marketing, Marketing vs Sales, Sales | One Comment

Last week I was sardined into the great city of San Francisco with 90,000 fellows at Salesforce.com‘s “Dreamforce” conference.  San Francisco is a 7×7 mile peninsula, and the place was overrun…

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Feb 28
0

The most critical tool in your toolkit

By Craig Wortmann | Marketing, Power of Story, Sales | 2 Comments

Telling stories in business is a discipline that is your most important tool in your success toolkit.  Take selling.  Most often, sales people operate at the level of features and…

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Dec 19
0

“Story” as an action verb

By Craig Wortmann | Art of conversation, Entrepreneurship, Marketing, Power of Story, Sales, Social Media, Teaching | No Comments

If “google” can become an action verb, why can’t “story?”  After all, the word “story” comes from the Latin “historia” which means “narration of what is learned” which sure seems…

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Oct 29
0

Pain vs. Performance

By Craig Wortmann | Entrepreneurship, Marketing, Sales, Web presence | No Comments
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Oct 27
0

Stop using jargon!

By Craig Wortmann | Entrepreneurship, Marketing, Sales | 4 Comments

A “sales trailer” is to a business what a “movie trailer” is to a movie.  It’s the short, 30-second piece that draws you in and generates interest.  Every business and…

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Sep 11
0

Selling in the Biblical sense

By Craig Wortmann | Entrepreneurship, Marketing, Sales | No Comments

I’m reading this totally shocking, voyeuristic book called The Game.  Avi over at CaptainU, which makes college sports recruiting software has been bothering me for over a year to read…

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Jul 23
0

Throw a party

By Craig Wortmann | Marketing, Sales, Web presence | No Comments

Think of the best party you’ve been to in the past year.  What was it like?  For me, the best party had a great setting, delicious food, cool people, and…

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Recent Posts

  • Tell More, Sell More: The Art of Storytelling December 8, 2017
  • 5 Qualities of a Rockstar Sales Rep June 23, 2017
  • Sales Prospecting Checklist June 13, 2017

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