The best salespeople have the discipline to confront sales situations from the customer’s point of view. This philosophy is easy to entertain, but hard to live by. After all, there’s…
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Surprisingly, 71% of salespeople say they lack the necessary knowledge to sell better and increase their close rates. While the concept of enabling sales to sell better is not new,…
Add Newby Andy Twomey Recently You & Co Media had an interesting experience moving through the marketing and sales funnel of a business we really admire. The early experience from…
Today’s post comes courtesy of Matthew Ranger of Maximizer Software How has the sales landscape changed and what does that mean for 2014? The start of another year, and new…
Last week I was sardined into the great city of San Francisco with 90,000 fellows at Salesforce.com‘s “Dreamforce” conference. San Francisco is a 7×7 mile peninsula, and the place was overrun…
Telling stories in business is a discipline that is your most important tool in your success toolkit. Take selling. Most often, sales people operate at the level of features and…
If “google” can become an action verb, why can’t “story?” After all, the word “story” comes from the Latin “historia” which means “narration of what is learned” which sure seems…
A “sales trailer” is to a business what a “movie trailer” is to a movie. It’s the short, 30-second piece that draws you in and generates interest. Every business and…
I’m reading this totally shocking, voyeuristic book called The Game. Avi over at CaptainU, which makes college sports recruiting software has been bothering me for over a year to read…
Think of the best party you’ve been to in the past year. What was it like? For me, the best party had a great setting, delicious food, cool people, and…
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