Craig Wortmann, the Founder and CEO of Sales Engine, has been a professional sales person for 25 years. He spent his first year in sales being trained by IBM Corporation in the classical selling style and was the #2 performer in his year-long sales school class. Post-IBM, Craig covered three-quarters of the country selling to large retailers for a division of Dean Witter. After finishing business school at Kellogg, Craig joined a midsize consulting firm called the Forum Corporation and quickly became the firm’s new product launch and client recovery specialist.
Craig Wortmann is a Clinical Professor of Entrepreneurship at Northwestern University’s Kellogg School of Management and the Founder of the new Kellogg Sales Institute. Craig designed, developed and teaches the award-winning course called “Entrepreneurial Selling,” ranked by Inc. Magazine as one of the “Top Ten” courses in the country. Craig also won the Faculty Excellence Award, given to the professor who has had the most positive impact on the students.
Craig is the author of What’s Your Story?, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. In May 2018, Craig launched The Art of Sales: Mastering the Selling Process, a four-part Massive Open Online Course (MOOC) Specialization with Coursera. The purpose of the online MOOC is to become as efficient and effective at selling as possible. In addition, he serves as an Operating Partner at Pritzker Group Venture Capital where he helps grow the sales engines of its portfolio companies.
Over the last twenty-five years, Craig has developed a set of sales and leadership tools critical to delivering results. This became the cornerstone of Sales Engine Inc. By teaching and coaching leaders on how to build a ‘high-performance engine,’ Sales Engine has put companies large and small, global and local, on the path to tremendous and measurable growth.