Storytelling is a topic that we revisit over and over again at Sales Engine. In fact, we believe that stories are the most powerful tool in a sales toolkit. But most people do not understand how to use stories effectively in the sales process. We also discuss and think about how stories can be used by a leader to motivate and inspire. If you think about the greatest leaders you have ever interacted with or who are culturally important to us as Americans, you will most likely notice that they are powerful storytellers. This isn’t an accident. Ken Burns is a “master of the story” and we stumbled upon this short clip on his interpretation of storytelling in his work.
What do you think? Does he make a compelling case for storytelling? Are you more motivated to think about how stories play a role in your life or business?
If you want to learn more about how we think about stories, feel free to check out Craig Wortmann’s book, What’s Your Story? on iTunes, Amazon, and Audible.com! (FYI, If you visit the homepage and sign up for our (short) monthly newsletter, you will receive one chapter of the audiobook with a free immediate download.) And if you’re a fan of the book, please don’t hesitate to drop us a line or write a quick review on iTunes.