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As salespeople we often over-rely on facts and data, but this isn't the only thing we should bring to sales situations. We need to be more conscious of the stories we bring as well. Stories have the ability to connect with people in a much more powerful way than facts.

4 Stories You Should Tell at Your Next Sales Meeting

As salespeople we often over-rely on facts and data, but this isn’t the only thing we should bring to sales situations. We need to be more conscious of the stories we bring as well. Stories have the ability to connect with people in a much more powerful way than facts.

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