Sales Blogs: Why Read Them?
With thousands and thousands of blogs about sales out there, it’s tough to know which ones are the ones worth reading. Between the news, LinkedIn, Twitter, and email, most people are inundated with content like: “the top 100 ways to reach the decision-maker in the first call”, “the 20 reasons why email is better than cold calling when prospecting”, and “the 30 things you should do before the end of each work day”. Everyone has their own idea of how you should be spending your time.
Like a lot of people, I like to start my day by checking out the news each morning. It allows me to ease into my work day and know what is going on in the world (which is something I think is important.). In order to cut through the clutter of the sales advice that I see on a daily basis without spending my entire morning doing so, I spend 30 minutes each morning scrolling through the most recent posts from sales blogs that I find very helpful. [Google Reader was my favorite RSS tool to use but now that Google is killing it, I’ve moved on to Feedly & would recommend it as well.]
My list wasn’t always this short. I’ve subscribed to hundreds of blogs about sales in the past 10 months. At the end of each month, I would scroll through the list of blogs and unsubscribe from those that fit this criteria:
- Content has not been posted in over 14 days.
- I did not share one post from the site with my social networks or my personal contacts.
- I could not remember a post that provided targeted sales advice.
- The content has changed direction and focuses on a niche that does not pertain to my work.
The Sales Blogs I’ve chosen to include in this list are the ones that have consistently provided great content over the past 10 months. They are regularly updated, provide a specific point of view, and give actionable advice on specific challenges we face as salespeople. I’ve included the Twitter handle for the blog’s author, as the majority of them provide content from sites they find helpful there as well. [Hint: The easiest way to quickly follow these authors on Twitter is by subscribing to our Top Sales Blogs twitter list.]
BONUS: If you are a current Google Reader user, you can subscribe to all 18 feeds in one click by subscribing to The Top Sales Blogs Bundle. (You can then migrate your feed over to Feedly so you have all the feeds in one location.)
The 18 Sales Blogs You Should Be Following
1. Sales Productivity Blog
2. The Sales Blog
3. Partners in Excellence
4. Dan Waldschmidt
5. A Sales Guy
6. Your Sales Playbook
7. Switch and Shift
@TedCoine & @Shawmu http://switchandshift.com/blog
8. Matt on Marketing
9. Fearless Selling
10. Millennial CEO
11. Score More Sales
12. Fresh Sales Strategies
13. Selling Fearlessly
14. The Sales Hunter
15. Sales Training Connection
16. Fill the Funnel
17. Top Sales Dog
18. Sales & Marketing Effectiveness
What are your favorite blogs or news sites to follow up on sales news or strategies? How much time do you devote to obtaining knowledge and tuning your sales skill sets per week? We’re always looking for a new blog to add to our roll!